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Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
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Linguistic tools in French political discourse.
Daňková, Julie ; Loucká, Hana (advisor) ; Slabochová, Dana (referee)
The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.
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Communication strategy of the F2 fitness centre in Strakonice
Mařík, Michal ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
The title: The communicative stratégy of F2 fitness center in Strakonice The aim: The main aim of this diploma thesis is to propose new measures of the communication strategy for the following years. To obtain the data, there will be an analysis of the current communication strategy and the related awareness of population of Strakonice in terms of F2 fitness center in Strakonice. Methods: In this diploma thesis, methods in both qualitative and quantitative research were used. In terms of qualitative research, there were interviews (structured interview according to instructions) with the head of the fitness center and participating observations at F2 fitness center. Quantitative research was used mainly for the method of personal interviewing the individual respondents. The total number of respondents interviewed is 211. Results: The result of the diploma thesis is the proposal of new measures regarding the communication strategy of F2 fitness center in Strakonice. The measures contain some novelty in the field of modern communication that F2 did not have at the time of writing this work. This primarily concerns digital marketing, involving social networks focusing on PPC and CPM advertisement and their mutual interconnection between individual accounts. New measures also include the use of other...
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Linguistic tools in French political discourse.
Daňková, Julie ; Loucká, Hana (advisor) ; Slabochová, Dana (referee)
The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.
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Communicative Strategy of the Town Třebíč
Mrázková, Eliška ; Vochozková, Jacqueline (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).
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Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
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